By: Ariane Cracolice

Regardless of whether you’re 18 and voting, 60 and voting, or even underage and simply paying attention to the presidential election, you know that memes have taken over.

If you have no idea what memes are, let me make it simple for you. Memes are defined as being “a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.”

If you have Facebook, you might have seen people rapidly sharing posts from Bernie Sanders’ Dank Meme Stash, Hillary Clinton’s Dank Meme Stash, Donald Trump’s Dank Meme Stash, Ted Cruz’s Dank Meme Stash, or Marco Rubio’s Dank Meme Stash. The only presidential candidate who doesn’t have a Dank Meme Stash Facebook page is John Kasich which may or may not be a good thing, because some candidates’ Meme Stash pages are satirical or negative.

When we boil it down, memes are spreading like wildfire, and the political candidates are the gasoline feeding them. Proliferous amounts of memes will wash up, especially after debates on the democratic side, and immediately flood nearly everyone’s Facebook feed. And the shocking factor? It’s not just young adults participating! Plenty of older adults participate in the Facebook sharing, liking, commenting, and posting of said memes.

At first no one understood why memes were becoming so popular, but there’s definitely a theory.

It’s all about humor and simplicity. Nearly all memes have a pretty clear message they’re trying to get across to the audience, and they do so in an easy and humorous way. This engages the audience and easily gets them connected to what they’re viewing and understanding.

Whether you’re a fan of memes, not a fan of memes, or still don’t understand what memes are, they are making a huge impact on the results of the race for presidency.